4 signs it's time to hire a graphic designer
Canva templates are everywhere, making DIY design easy. But if your branding isn't delivering results, it might be time to bring in a pro.
If you are considering hiring a graphic designer but are unsure about taking the leap. Check out these 4 signs it's time to hire a graphic designer and see if any resonate:
Your logo is generic.
Did you once love your cute circle logo from Canva, but have since realised it looks the same as everyone else's?
A simple, generic logo is okay to get you started, but once you're on your feet and ready to hit the ground running, you'll need a logo that sets you apart from your competition.
Unless you're hitting the mark with every other aspect of your marketing, you need a killer custom logo created specifically for your business. Then, you can catch the eye of your ideal customer and start building that elusive brand recognition.
When you invest in branding for your business, a graphic designer will know all the right questions to ask to create something unique and relevant.
2. Your logo doesn't work across your business.
You spent ages working on your logo, only to find that the black background that looked so good on your business card presents a bit of an issue on your website.
Gone are the days of a business card and a handshake; you need a logo that adapts to different platforms.
This way, you're making the best impression no matter where your next new customer sees you.
It can take lots of exposure before a customer finally clicks like, let alone follows or buys. When your branding is consistent and recognisable, you have a better chance of making those impressions and speeding up this process.
A graphic designer can create all the variations of your logo you need to look your best across all your online profiles.
3. To avoid having to hire a graphic designer, you spend way too much time faffing about on Canva.
I get it, you can do anything, you got this far, right?
But if you spend all your time learning how to use an app and do not leave yourself any time for the other aspects of your business, I'm sorry, but the balance is off.
Not to mention, constantly changing colours, fonts, and layouts will never build up brand recognition.
Investing in branding for your business will give you a visual formula. When you hire a graphic designer, they can even set you up with templates, taking the guesswork out of your design and letting you get back to what you do best!
4. Social media marketing is getting you nowhere.
Social media is always changing, and it's hard to keep up. There's no quick fix, and you need a long-term strategy to get ahead. A graphic designer can help you create a consistent look and feel to build brand recognition over time.
You could even delve into networking and print marketing by hiring a graphic designer to create your business cards, flyers, and brochures.
By giving yourself the tools to explore different marketing approaches, you’ll have a greater chance of success!
So there you have it, 4 signs it's time to invest in a graphic designer.
A graphic designer does more than save you time—they help you build a brand that stands out, connects with your audience, and leaves a lasting impression. If you're ready to take your business to the next level with professional, eye-catching designs, check out my design services here.